TIL that Tom Cruise's career saved Ray-Bans from extinction. Business was tanking in the 70s, so Ray-Ban signed a product placement deal for 60 films. Risky Business, Top Gun, and Rain Man
Ray-Ban Aviators – from function to fashion | Scandinavian Traveler
Tom Cruise helped save Ray-Ban sunglasses from being discontinued. After the 19605, sales were steadily
How Can Product Placement Help With Your Marketing Efforts?
Risky Business : Sunglasses in Film and TV : Ray-Ban Wayfarer | Risky business, Tom cruise, Tom cruise young
How to use Product Placement in Video Content - Arctic Blue Marketing
Where to Buy Tom Cruise Top Gun Sunglasses – Like a Film Star
Tom Cruise helped save Ray-Ban sunglasses from being discontinued. After the 19605, sales were steadily declining. So the company used product placement in movies to boost sales, including having Cruise wear Ray-Bans
Product Placement in Movies
Product placement highlights – Ray-Ban Aviator - Brands & Films
Sunglasses that play a starring role on the silver screen | by Sunglasses Project Team | The Sunglasses Project
Product placement from cinema to Instagram and affiliate marketing - Luigi Nervo
Top Placement! - Praxis
Keeping it Reel: Top Gun and Ray-Ban
Product Placement: Good or Bad? | AdWorldGems
Ray-Ban Aviator 3025 Sunglasses Worn By Tom Cruise As Pete “Maverick” Mitchell In Top Gun (1986)
_109.jpg "No Time To Sell? From marketer to media mogul, brands need to look beyond product placement")
No Time To Sell? From marketer to media mogul, brands need to look beyond product placement
How Did Ray-Ban Conquer the Sunglasses Market? – Flux Magazine
Top Gun: Maverick (2022) Movie Product Placement Seen On Screen
16 Examples of Product Placement in Movies
How much is a movie appearance worth to a brand? - The Hustle
Partisan Advertising's Blog - 2010 to 2022
